http://fastcodesign.disqus.com/business + innovation + designenTue, 23 Apr 2013 03:49:46 -0000http://www.fastcodesign.com/1672401/to-find-the-next-breakthrough-study-what-users-do-and-dont-do#comment-873015848<p>I agree with that. A good point. <br></p>Ivana PreissTue, 23 Apr 2013 03:49:46 -0000http://www.fastcodesign.com/1672401/to-find-the-next-breakthrough-study-what-users-do-and-dont-do#comment-872965424<p>"… we need to get out of the lab and into people’s natural environs."</p><p>That sounds like scientists talking about test animals. The people trying to find out how to create extraordinary products seem to _need_ to think in the most complicated and often absurd ways. Perhaps that's the problem.</p><p>If you want to create extraordinary products, don't think too much, or analyze too much, or try to understand too much. Don't bury your own creativity and intuition in trying to rationalize each and every behavior.  </p>JibberjabberTue, 23 Apr 2013 03:10:34 -0000